Aug 16, 2018  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

MKT 363 - Advertising


Credit Hours: 3
Prerequisite: MKT 223  or permission. A focus on the decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans using advertising, personal selling, sales promotions, publicity, and social media. Spring