Jul 18, 2019  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

MKT 373 - International Marketing


Credit Hours: 3
Prerequisite: MKT 223  or permission.  This course exposes the student to the international aspects of marketing, such as cultural differences in marketing applications, sales and advertising differences between cultures, and product preference differences between cultures.  Spring-Even