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Apr 18, 2024
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2020-2021 College Catalog [ARCHIVED CATALOG]
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HRM 303 - Hospitality Marketing and Sales Credit Hours: 3 Prerequisites: HRM 204 or HRM 224 and MKT 223 . This course builds on the student’s understanding of fundamental marketing concepts. Marketing communication, target markets for hospitality services, personal selling and sales management in a hotel environment, distribution, and strategic partnerships are examined. The marketing of hospitality services via the Internet are reviewed in depth. The concepts of personal selling and niche marketing are introduced. A group project is required. Fall
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