2009-2011 College Catalog 
    
    Mar 08, 2021  
2009-2011 College Catalog [ARCHIVED CATALOG]

MKT 363 - Advertising


Credit Hours: 3
Prerequisite: MKT 223  or permission. A focus on the decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans using advertising, personal selling, sales promotions and publicity. Spring