2017-2018 College Catalog 
    Jul 24, 2024  
2017-2018 College Catalog [ARCHIVED CATALOG]

Business Administration Major - Marketing Emphasis, B.A./B.S.

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General Information:

Bachelor of Arts, Bachelor of Science

The Ralph T. Reeve Chair of Free Enterprise, established in 1974 to honor Dr. Reeve, is funded by corporations and individuals concerned about the future of American free enterprise.

The James L. “Bud” Walton Chair of Retailing was established in 1992 to honor Bud Walton for his strong support of the College of the Ozarks and his leadership in the American free enterprise system.

The objectives for the business administration major are that students will:

  • understand the role of business as an institution in society, with focus on the major concepts that have affected the field of business (Academic);
  • cultivate and utilize skills needed to contribute as a successful member of a business organization (Vocational);
  • develop a framework for operationalizing a Christian worldview within the structure of a business environment (Christian);
  • understand and appreciate the free enterprise system and its importance to the American way of life (Patriotic);
  • develop an understanding of different cultures and the impact these differences have on the field of business (Cultural).

Majors are expected to participate in assessments administered by the Business Administration Department.

Marketing Emphasis:

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