Marketing Major, B.S.

General Information:

Bachelor of Science

The Robert W. Plaster School of Business

The Ralph T. Reeve Chair of Free Enterprise, established in 1974 to honor Dr. Reeve, is funded by corporations and individuals concerned about the future of American free enterprise.

The James L. “Bud” Walton Chair of Retailing was established in 1992 to honor Bud Walton for his strong support of the College of the Ozarks and his leadership in the American free enterprise system.

The objectives are that students will:

• understand the role of business as an institution in society, with focus on the major concepts that have affected the field of business (Academic);
• cultivate and utilize skills needed to contribute as a successful member of a business organization (Vocational);
• develop a framework for operationalizing a Christian worldview within the structure of a business environment (Christian);
• understand and appreciate the free enterprise system and its importance to the American way of life (Patriotic);
• develop an understanding of different cultures and the impact these differences have on the field of business (Cultural).

Majors are expected to participate in assessments administered by the Business Administration Department.

Marketing Major Requirements: 48 credit hours

General Education Courses Specified by Major:

• CSC 113 - Fundamentals of Computer Systems
• ECN 203 - Macroeconomics
• MAT 143 - Statistics

Required Major Courses: 36 credit hours

• BUS 213 - Principles of Management
• BUS 243 - Finance
• BUS 303 - Business Communications
• BUS 313 - Business Law I
• BUS 353 - International Business
• MKT 223 - Marketing
• MKT 343 - Consumer Behavior
• MKT 363 - Promotional Strategies
• MKT 383 - Retail Management
• MKT 393 - Supply Chain Management
• MKT 423 - Marketing Strategy
• MKT 433 - Marketing Research

Required Collateral Courses: 12 credit hours

• ACT 203 - Elementary Accounting I
• MCC 353 - Social Media Campaigns