2021 - 2022 College Catalog 
    Jun 13, 2024  
2021 - 2022 College Catalog [ARCHIVED CATALOG]

Business Administration Major - Marketing Emphasis, B.S.

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General Information:

Bachelor of Science

The Ralph T. Reeve Chair of Free Enterprise, established in 1974 to honor Dr. Reeve, is funded by corporations and individuals concerned about the future of American free enterprise.

The James L. “Bud” Walton Chair of Retailing was established in 1992 to honor Bud Walton for his strong support of the College of the Ozarks and his leadership in the American free enterprise system.

The objectives for the business administration major are that students will:

  • understand the role of business as an institution in society, with focus on the major concepts that have affected the field of business (Academic);
  • cultivate and utilize skills needed to contribute as a successful member of a business organization (Vocational);
  • develop a framework for operationalizing a Christian worldview within the structure of a business environment (Christian);
  • understand and appreciate the free enterprise system and its importance to the American way of life (Patriotic);
  • develop an understanding of different cultures and the impact these differences have on the field of business (Cultural).

Majors are expected to participate in assessments administered by the Business Administration Department.

A student may have more than one emphasis for the business administration major; however, an upper-level emphasis course applied to one emphasis may not be used in another. 

Business Administration Major - Marketing Emphasis Requirements: 48 credit hours

General Education Courses Specified by Major:

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