Marketing Major, B.S.

General Information:

Bachelor of Science

The Robert W. Plaster School of Business

The Ralph T. Reeve Chair of Free Enterprise, established in 1974 to honor Dr. Reeve, is funded by corporations and individuals concerned about the future of American free enterprise.

The James L. “Bud” Walton Chair of Retailing was established in 1992 to honor Bud Walton for his strong support of the College of the Ozarks and his leadership in the American free enterprise system.

Upon completion of the foundation business program, students will be able to:

• demonstrate an understanding of current theories and practices in major business disciplines including accounting, economics, finance, marketing, management, and information systems (Academic);
• exhibit effective oral and written professional communication skills (Vocational);
• demonstrate critical thinking and problem-solving skills in business situations using data-driven decision-making techniques (Vocational);
• summarize business legal and ethical principles through the lens of a Christian worldview (Christian);
• apply the knowledge of business functions in the global and diverse cultural environments in the context of the free market system (Cultural and Patriotic).

Marketing Information:

In addition to the above Business Core Outcomes, upon the completion of their Marketing Program, students will be able to:

• apply business concepts, methods, procedures, and tools necessary to overcome marketing challenges and issues;
• analyze consumer and market data to make marketing decisions;
• demonstrate the ability to formulate and implement marketing strategies in a changing technological and environmental landscape.

Marketing Major Requirements: 57 credit hours

General Education Courses Specified by Major:

• CSC 113 - Fundamentals of Computer Systems
• ECN 203 - Macroeconomics

Required Major Courses: 18 credit hours

• MKT 223 - Marketing
• MKT 333 - Digital Marketing
• MKT 343 - Consumer Behavior
• MKT 363 - Promotional Strategies
• MKT 423 - Marketing Strategy
• MKT 433 - Marketing Research

Required Collateral Courses: 39 credit hours

• ACT 203 - Elementary Accounting I
• BUS 233 - Business Statistics
• BUS 253 - Business Law
• BUS 303 - Business Communications
• BUS 353 - International Business
• BUS 373 - Spreadsheet Analytics
• BUS 463 - Business Ethics
• ECN 213 - Microeconomics
• FIN 243 - Finance
• MGT 213 - Principles of Management
• MGT 443 - Strategic Management