HRM 303 - Hospitality Marketing and Sales

Credit Hours: 3
Prerequisites: HRM 204 or HRM 224 and MKT 223 or permission. This course builds on the student’s understanding of fundamental marketing concepts. Marketing communication, target markets for hospitality services, personal selling and sales management in a hotel environment, distribution, and strategic partnerships are examined. The marketing of hospitality services via the Internet are reviewed in depth. The concepts of personal selling and niche marketing are introduced. A group project is required. Fall