2017-2018 College Catalog 
    
    Apr 18, 2021  
2017-2018 College Catalog [ARCHIVED CATALOG]

HRM 303 - Hospitality Marketing and Sales


Credit Hours: 3
Prerequisites: HRM 204  or HRM 224  and MKT 223  or permission. This course builds on the student’s understanding of fundamental marketing concepts. Marketing communication, target markets for hospitality services, personal selling and sales management in a hotel environment, distribution, and strategic partnerships are examined. The marketing of hospitality services via the Internet are reviewed in depth. The concepts of personal selling and niche marketing are introduced. A group project is required. Fall