2015-2016 College Catalog 
    
    Jul 18, 2024  
2015-2016 College Catalog [ARCHIVED CATALOG]

MPR 263 - Copywriting


Credit Hours: 3
Emphasis on commercial, promotional and campaign copywriting for both radio and television applications. Needs analysis, creativity process and regulatory and ethical standards will be examined. May also be of interest to students in marketing and advertising.  Fall/Spring