Business Administration Major - Marketing Emphasis, B.A./B.S.

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General Information:

Bachelor of Arts, Bachelor of Science

The Ralph T. Reeve Chair of Free Enterprise, established in 1974 to honor Dr. Reeve, is funded by corporations and individuals concerned about the future of American free enterprise.

The James L. “Bud” Walton Chair of Retailing was established in 1992 to honor Bud Walton for his strong support of the College of the Ozarks and his leadership in the American free enterprise system.

The objectives of the Business Administration major are to 1) understand the role of business as a major institution in society; 2) develop skills necessary to function as a productive member of a business organization; 3) strengthen the ability to learn from and adapt to a changing social, technological and economic environment; 4) develop and integrate a Christian world-view in conjunction with the goals (academic, vocational, patriotic, cultural) of College of the Ozarks.

Majors are expected to participate in assessments administered by the Business Administration Department.

Requirements:

Core courses required of all Business Administration majors: 24 credit hours

General Education course options specified by the major:

ECN 203 - Macroeconomics
MAT 123 - Mathematical Inquiry with Applications or
MAT 133 - College Algebra
CSC 113 - Fundamentals of Computer Systems **
** Note: A proficiency test may be taken to meet CSC113 requirement.

Marketing Emphasis:

Required major courses: 36 credit hours

BUS core courses (24)
MKT 423 - Marketing Strategy

THREE OF THE FOLLOWING EMPHASIS DISTINCT COURSES: 9 credit hours

Choices may not be used for other emphases.